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By Till Grusche - May 17, 2012
文章配图由frog资深工业设计师Remy Labesque创作
英式足球（Soccer）这项运动（大多数国家称之为Football）需要技能、热情和灵巧。特别在欧洲、拉美和非洲，它同时能够激发运动员和球迷的狂热情绪。如果你得以幸运地在自己的国家亲历一场世界杯，就像我２００６年在德国所感受到的，你就能够理解为何足球能够点燃整个国家的热情。球迷不远万里来到汉堡、多特蒙德和柏林，在街道或公共场合中毫无顾忌地庆祝呼喊。这项赛事通过214个国家转播，全球观众累计260亿。全世界的人都能见证他们的狂热。
By Alex Tam and Dave Chiu - May 16, 2012
Recently, frog Senior Interaction Designer Alex Tam and Associate Creative Director Dave Chiu were invited to participate in the Stories of Change Impact Lab held at Tomorrow Partners in Berkeley, California.
Since 2007, the Skoll Foundation and Sundance Institute have brought together social entrepreneurs and documentary filmmakers in their Stories of Change partnerships. The goal has been to take organizations that have a social impact on the world and pair them with filmmakers who can amplify their story. By making documentaries of social impact organizations that are already established, people who responded strongly to the film would have a place to direct their energy once they were moved to take action.
By Reena Jana - May 15, 2012
Scott Barry Kaufman，一位专注于智力、创造力和性格等方面发展的认知心理学家，开始反思他在教育、商业和社会研究中所施用的方法——他通过多种手段接近对方，甚至包括文字和访谈这样的交流方式。Kaufman对目前心理学实验研究的深入浅出的分析见诸《今日心理学》、《哈佛商业评论》在线、《科学美国人》等刊物，以及他刚刚上线的个人站点，Creativitypost.com。
在文章中，Kaufman不断探讨了在任何创造性工作中，无论是组建一个家庭还是完成一篇博士论文，热情所扮演的角色。Kaufman拥有耶鲁大学心理学博士学位，在纽约大学任职，这位和善的先生不仅仅对于用创造力和热情来营造和谐有兴趣，他无惧于探讨实现某个目标的内在欲望会如何损害一个人的健康——特别是在被迫拥有热情的过度竞争环境当中。Kaufman试图讲述有害的热情和积极的热情之间的差异。或许需要逆转前者，鼓励后者。
By Reena Jana - May 14, 2012
By Tim Leberecht - May 13, 2012
Can social technology enable companies and the people within them to make better decisions? Can it improve corporate behavior? Can it perhaps even help restore the social contract between business and society? These are just some of the questions to be tackled by the “Reinvent Business” hackathon – a collaborative, rapid ideation and programming workshop – to be held in San Francisco on June 9-10, Hosted by frog and LRN, in partnership with BSR, Carnegie Mellon University, Dachis Group, Net Impact, Silicon Valley Bank, Fast Company, and the World Economic Forum, the two-day event will bring together software developers, designers, gamers, film makers, writers, business leaders, and other creative minds to imagine, design, and build a more human and truly social enterprise. The goal is both simple and bold: to develop concepts and prototypes for innovative products and services that have the capacity to transform business from within.
By Max Burton - May 11, 2012
Last week was the culmination of a 16-week Industrial Design junior level class from the California College of the Arts (CCA). The class was divided into two groups with two different subject areas for the students to choose from. Myself, Max Burton from frog and Karson Shadley from Shape Field Office taught a segment on ‘wearable sound’ and Chris Luomanen of Thing-Tank and Rob Swinton from Huge Design taught a segment on ‘personal mobile safety.’ To enhance the level of realism and to develop connections with the local professional design community, we held the final presentation of the students’ work at frog design in our San Francisco studio and Lunar‘s head office in Potrero Hill with many local industrial design professionals as guest critics.
The course is intended to emulate a real-life design project. Students go through the entire design process from choosing an end user and discovering opportunity areas through design research. They then go onto concept exploration, sketching, model-making, 3D CAD and rendering and final presentation. We put an equal emphasis on problem solving and a rigorous design process as we did on the final physical form factor. In today’s competitive marketplace for industrial design it is essential that students demonstrate their capacity for original-thinking and problem-solving skills as well as the high mastery of skills that are fundamental to be a successful industrial designer.
By Jonas Damon - May 4, 2012
As designers we enjoy figuring out new ways of interacting with the world around us. Clients often come to us with raw, just-invented technologies, and we help add a human perspective. New technologies prompt new forms, and we look for meaning in form. A product’s personality is the sum expression of the content it delivers, the function it performs, the behavior it elicits, and the aesthetic it portrays.
By Jan Chipchase - May 3, 2012
Imagine never having to look for a parking space ever again. Imagine that from here on out, this problem is solved. Fast-forward to 2025. You’re driving from Brooklyn to Manhattan...because driving in New York City, and everywhere else, has become much simpler a task than it was a decade or so before.
Or has it?
Video
Kate Canales - May 3, 2012
As Ralph Caplan defines it, "Design is a process for making things right." This definition captures the optimism of design, and it implies our fairly natural intuition about when a situation is “wrong” or broken.
In this TEDxSMU talk, frog Creative Director Kate Canales argues that design is something we come by quite naturally as humans. We design our way around broken systems everyday. The trick, of course, is to figure out how to apply that tendency to bigger and bigger issues.
This talk is about the little things Canales has seen that give her hope about our collective ability to design for those big problems. It is also about her belief that there will almost always be a thing in design, but the thing itself is not what matters. What matters is what the thing makes us do.
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